About Us

- Mission -

Discover a better way to make decisions

- Approach -

  • Converge on something actionable
  • Resolve conflict
  • Discover the right questions
  • Remove the urge to obsess
  • Expose destructive biases
  • Listen to the quiet masters
  • Ask for decision transparency

Contact Us

Privacy Policy

Bryan feet by lake

We enjoy the outdoors

doritoes goat commercial

Our favorite super bowl commercial is the doritos goat one


Founding partner Bryan Kingsford profile picture

Bryan Kingsford

Bryan is a successful designer and builder of enterprise class software. He's currently pioneering advances in solving common business challenges using structured processes.

Founding partner Rich Kingsford profile picture

Rich Kingsford

Rich is a Decision Making and Risk Management consultant. Previous clients include medical labs, Johnson & Johnson, Caterpillar, Hershey's, and teams using IBM's super computer, Watson.

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